Intro & Challenge

Kia is the longest running major partner of the Australian Open. For the 2023 edition of the AO, Kia Austria wanted to:

• Elevate fan engagement in newexciting ways
• Reach the younger Austrian tennis fanbase

Solution

We designed and developed the Kia Kosmos, a virtual world within the Metaverse housing various areas:

• Digital tennis court with an enormous screen
• Kia showroom featuring the latest models
• Interview space for media partner LAOLA1
• Game area with great prizes
• Live triggered MO:ME:NT NFTs of the tournament

Results

• 1,000+ unique users engaged with the Kia Kosmos
• 18,430 minutes spent by fans in the Kia Kosmos
• 350+ likes or cheeers for the MO:ME:NT NFTs
• Media attention and great PR exposure
• Campaign selected for multiple industry awards

Kia was so thrilled by the results that we directly started working on more projects.