Intro & Challenge

LAOLA1, Austria’s premier sport content provider, was wondering how to effectively navigate the evolving digital landscape and more specifically how to:

• Engage sport fans in innovative ways
• Create unique brand connections for advertisers

Solution

We introduced the LAOLA1 Sports Island featuring twelve customizable sport and entertainment areas enabling their advertisers to engage with relevant audiences in new ways.

This immersive platform incorporates branded:

• Virtual stadiums for various sports
• Live sport experiences
• Meet and greets with sport celebrities
• Games and competitions with great prizes

Results

Together, we helped top sport events such as the Erste Bank Open (ATP 500), Boss Vienna Padel Open and brands like Kia or Sporthilfe:

• Take their first steps into virtual worlds
• Expand their digital presence and engagement
• Reach and engage existing and new audiences

LAOLA1 is positioning themselves as champion in Virtual Worlds in the Austrian sport ecosystem.

LAOLA1 Sports Island in the Metaverse secured second place in the 'Sports Innovation of the Year' category at the #VICTOR2023 awards