Intro & Challenge

The Boss Vienna Padel Open’s second edition unfolded at the Steffl Arena in Vienna.

As the main media partner of the tournament LAOLA1 asked us to:

• Elevate the tournament’s digital presence
• Enhance fan engagement

Solution

We conceptualized, designed and developed the BOSS Vienna Padel World offering:

• Daily interactive games with exciting prizes
• MO:ME:NT NFT collection of the highlights
• Live showcase at the tournament

Results

The stand at the event attracted big crowds and allowed us to engage with curious fans who were exploring Virtual Worlds for the first time.

• 600+ fans visited the BOSS Vienna Padel World
• 15 digital assets minted and offered to fans
• 13 happy winners of tickets to the finals